POP has created a Flash microsite for youngsters and set of characters called The Wild Bunch based on native wildlife.
Engaging with a brand for the first time is very similar to meeting a person for the first time. A brand is like a personality. It can be friendly, loud, reserved, traditional, educated, quirky, etc…
POP has been commissioned to re-brand and market a leading regional insurance and financial planning group
In times where people would rather send a text instead of make a phone call, or send an email rather than write a hand-written letter, time is a key factor…
I attended a networking session recently where an exercise consisted of describing your business in a few minutes to someone with no understanding of it so they can stand up and pitch it to the rest of the delegates…