Branding & Web
Brand development - brand guidelines

Brand development

POP works with companies at all stages of brand development. Our clients range from start-ups to well-established brands seeking rebranding, realignment or repositioning. Our purpose is to provide definition and clarity – both internally and externally.

To us, it doesn’t matter if a client is regional or international; what matters is vision. Our clients don’t want business as usual.

To us, it doesn’t matter if a client is regional or international; what matters is vision. Our clients don’t want business as usual. They are as passionate and ambitious about developing their brand as we are.

In return, we form a close partnership so that we understand them thoroughly and make strategic recommendations based on their individual needs.

Our brand development services include:

  • Rebranding and repositioning
  • Brand strategy
  • Brand architecture
  • Group branding and group brand architecture
  • Brand identity and identity guidelines
  • Proposition

We also love to help solve the problems and challenges that all brands encounter as they grow and develop.

What can you expect from POP?

  • An inclusive and collaborative approach to help place brand development at the heart of your organisation and its ongoing business strategy
  • Objective and honest input
  • Recommendations based on insight and understanding of your company and objectives
  • A desire to build long-term partnerships with our clients
  • A commercially biased approach
  • Punctual and professional delivery

If you are looking for a partner to help to take your brand to the next stage in its development, get in touch and let’s make your brand work harder for you.

See examples of our brand development work.