POP was placed on Interflora’s agency roster shortly after it rebranded and was involved in implementing a new identity across a broad range of key internal and consumer marketing pieces.
Relationship management
We also produced the marketing POS for the retail estate, including the product guides used within the florists shops as well as point of sale for the luxury and funeral ranges and co-branded materials for a joint range with Co-Operative Funeralcare.
As Interflora moved its retail estate to a brand-licensing scheme, POP created the campaign materials surrounding the move, including the key messaging and the design, copywriting and production of the introductory book.
