Interflora is one of the UK’s most recognised B2C brands and is synonymous with hand-delivered fresh flowers. In the mid-2000s Interflora moved from being a member-run organisation to a corporate organisation headed by a board of directors and a President.
POP was placed on Interflora’s agency roster shortly after it rebranded and was involved in implementing a new identity across a broad range of key internal and consumer marketing pieces.
POP’s work with Interflora focused largely on the specialised area of retail communications. One of our first briefs was to redesign the central retail communications magazine ‘Mercury’, bringing it into line with the new branding and going on to produce it for several years.
We also produced the marketing POS for the retail estate, including the product guides used within the florists shops as well as point of sale for the luxury and funeral ranges and co-branded materials for a joint range with Co-Operative Funeralcare.
“POP is very quick to understand the complexities of our briefs, we are always delighted with the results” – Retail Marketing Manager
As Interflora moved its retail estate to a brand-licensing scheme, POP created the campaign materials surrounding the move, including the key messaging and the design, copywriting and production of the introductory book.