Oceans – plastic-free toilet paper
Every year between 8-12 million tonnes of plastic waste enter the oceans, polluting the eco-system, making beaches unsafe for humans and wildlife, and creating an existential threat to sea life.
The Oceans brand of toilet paper helps mitigate this environmental catastrophe by being completely plastic-free, recyclable, and ethically made here in the UK. The paper is also sustainably sourced, and FSC certified.
Oceans originally had a Shopify website that didn’t convey the brand very well. Visually, it struggled to communicate both the ecological aspects of the product range whilst having the look and feel of a premium product.
The website saw a 32% increase in subscriptions in the first two months of operation and achieved a 604% ROI on the development cost within three months.
Working alongside Oceans’ marketing agency, Shooting Star, we remapped the website to improve its user experience and potential for SEO. We then engaged in the processes of restructuring the pages, wireframing, and prototyping with both the client and marketing agency before rebuilding the website from the ground up using WordPress and WooCommerce, using WooCommerce Subscriptions for subscription management.
Custom development and integration
We also built a custom WordPress plugin to integrate Oceans’ stock and delivery management software into the website.
Further integrations include:
- Hubspot
- Instagram & Facebook shops
- Oceans’ customer service and live chat platform
The website is AA accessible to ensure that disability isn’t a barrier to accessing products that help people stop the unnecessary production of single-use plastics and non-recyclable products.
Once we had built the site, we then migrated the subscription data from Bold Subscriptions to WooCommerce Subscriptions, ensuring that subscription clients continued to receive their products seamlessly and that customers could manage their subscriptions easily from the redesigned account area.
The website saw a 32% increase in subscriptions in the first two months of operation and achieved a 604% ROI on the development cost within three months.
