If you know anything about cold water surfing, you’ll probably be familiar with Northcore. The brand produces technical accessories and hardware for the surf, boardriding and adventure sports communities, as well as working with the best athletes and engaging with progressive film making, music, art and photography.
We recently redesigned their European retail website inline with their new brand guidelines. The website is a multi-store Magento website and the project to redesign it was a great example of our in-house design and technical capabilities.
The website is a
greatexample of our in-house design and technical capabilities
The website has both a retail storefront that is accessible to everyone and a distribution storefront that is only accessible to trade, as well as integrations with eBay, Amazon, stock management and email marketing.
The redesigned website has already achieved a 54% increase in organic traffic and a 40% increase in revenue.
In addition to the e-commerce website, POP has also created a bespoke pricing and cataloguing system for Northcore. The system calculates product RRPs and trade prices based on manufacturing costs and shipping in Sterling, Euros and US Dollars and also allows the pricing to be manually adjusted for different markets before generating a pdf catalogue for distribution to trade.
UPDATE 09/2019: POP is now engaged in the creation of the new Northcore Europe website using Magento 2