Wrendale Designs Iphone screen

Since beginning at Hannah’s kitchen table in 2012, Wrendale Designs has grown into a significant operation that trades in the UK, US, Europe, and Asia. The product line has grown to include a range in collaboration with Portmeirion and has scooped no less than five Henries awards and, in 2019, a Queen’s Award for Export, recognising excellence in international trade.

POP’s relationship with Wrendale Designs began in 2017 when we took over the maintenance and support of their pre-existing CS-Cart e-commerce websites. We performed technical optimisation work and expanded their functionality as much as possible within the confines of the platform and its integration with the semi-bespoke stock management system.

Wrendale Design product page
Wrendale Designs Magento 2
Wrendale Designs homepage
Wrendale Designs menu

Introducing Magento 2

At the end of 2019, we began creating a new website. One that could handle all of the Wrendale Designs’ storefronts (two per website, trade and retail) whilst minimising or eliminating the duplication of content and product management generated by having multiple stand-alone sites.

We developed the new platform using Magento 2, with a single installation providing multiple sites (one per geographical location) and storefronts within those (trade and retail).

POP created the new site in-house and initially followed a wireframing and prototyping process. We liaised with Wrendale’s design team, responsible for much of the company’s commercial and marketing output, before developing and integrating the site with multiple third-party systems such as the stock management platform, Hubspot, Google Analytics and social media.

Migration and integration with semi-bespoke stock management

A further challenge of migrating Wrendale Designs to the new platform was transferring the product, order and customer data from a relatively unknown and unsupported system like CS-Cart. We developed bespoke scripts to enable this, which was not without its challenges. Ultimately, it was quicker and more accurate than the manual entry of thousands of product lines and variants.

We have worked with POP for several years and Nick and his team are a pleasure to collaborate with. I would recommend them to any organisation looking for high-level web development. They are committed, professional, receptive to feedback and able to adapt quickly to changing requirements. POP built our Magento website with B2C and B2B functionality, managed our upgrade to Magento 2 and worked on a number of other exciting projects and improvements on our website over the years. POP gained a great understanding of our brand, products and services and were always helpful and responsive in the way that they worked.

Emma Thompson, Design & Marketing Manager

Wrendale Google Core Vitals pass

One of the last processes before pushing the new site live was comprehensive site testing with the stock management system. During this phase, we helped the system suppliers find and fix any issues with their integration and developed scripts to provide them with extensive debug data.

We have continued to support the Magento 2 website. We have worked on multiple ongoing projects to expand the platform’s functionality, refine the user experience and extend it with additional geographical storefronts.

What we did:

Visit Wrendale Designs’ website

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