Three ‘R’s of hiring a creative agency
Annabel Gilbert, Partner from Impact Marketing, guides you through selecting a creative agency in the first of our series of guest blog posts from the world of design and marketing.
If you’re ready to embark on a new design project whether it’s new packaging, a logo re-design or a complete brand overhaul, you will be looking for a creative agency and there are a plethora of agencies out there to choose from, but which one? Here are 3 tips to help you find ‘the one’:
Research
Whether you have been contacted directly by an agency touting for your business, or you’re starting the process of looking for one yourself, do your research! Take a look at their website and client list and check you like what you see. Ask them if they have done work for clients in your industry or aimed at your target market. If they have already come up with design you like for other clients, the chances are they will for you too.
Recommendation
If a creative agency has received testimonials from happy clients you’ll find them on their website, on Twitter or Facebook. It’s also worth contacting their clients directly to find out if they were happy with the work they received. Talk to business associates and friends about agencies they have worked with and ask for their honest opinions, you’ll get some fantastic information that will help you narrow down your shortlist.
Rapport
Finally, go with your instinct on this – if you find them easy to talk to, enthusiastic and receptive to your questions, it’s a pretty good start. Any successful creative outcome is reliant on good communication between both parties, so before you make your decision ask for what the marketing world
Any successful creative outcome is reliant on good communication between both parties
Use it as an opportunity to ask questions about how they work and be upfront about what you’re looking for in return; mention your timescales, budget, goals etc and use it as an opportunity to see if you can work with them. It goes without saying that you should like what you hear, but even if they seem to be saying all the right
If you’ve found the right creative agency for your business the design process should be an enjoyable one, have confidence in your decision and get started!
Photo by Samuel Zeller on Unsplash
