POP working with Wrendale Designs

POP has been commissioned to design and build the new international e-commerce website for Wrendale Designs, the company founded by artist Hannah Dale. Founded in 2012, Wrendale Designs has enjoyed meteoric growth, created a range by Royal Worcester and has most recently won a Queen’s Award for Enterprise in International Trade.

The website will be created using Adobe Magento 2 and will be integrated with Wrendale Design’s custom stock management system

The project to create the new Wrendale Designs website includes the creation of 6 different storefronts: retail and trade storefronts for 3 separate international regions and is both multi-currency and multi-lingual. The website will be created using Adobe Magento 2 and will be integrated with Wrendale Design’s custom stock management system, itself managing multiple stock locations in Europe and the US.

POP will also be helping to rationalise and recategorise the product range that runs to approximately 5,000 SKUs to create the most user-friendly way of navigating such a large range and give a great user experience to retail customers buying small numbers of items, trade customers buying and bulk and for the content management team themselves.