Web design and development for effective digital marketing
POP has a wealth of web design and development skills that can put you at the forefront of the competition online. Our skills include responsive web design which ensures your website translates to tablets and mobiles perfectly.
Responsive web design ensures optimal use on tablets and mobiles
POP helps clients increase visitors and improve user engagement with their websites. We have completed projects for well-known brands such as Converse, Footlocker and the University of Lincoln. We have also worked with a host of national and regional businesses that want to harness the huge positive impact the internet can have on their bottom line and brand awareness.
How we approach your web design project
Our approach to web design is meticulously planned from the outset; projects are carried out efficiently and transparently. Initial consultation and discussion sets out the aims and scope of the project. This ensures that everyone’s expectations are fulfilled and the project has an accurate written specification, schedule and cost plan.
During this first phase we will also cover aspects such as search engine optimisation (SEO), search engine marketing (SEM) and content strategy. These will have a strong bearing on the final structure of the website and content planning. Effective SEO and SEM, plus engaging content, are key to making a website successful for your business. Ultimately, if no-one can find you, no-one can buy from you.
Once the website is mapped out we then move on to making sure your website presents your brand in the best way possible. This is a combination of great design and clear, intuitive page structure and navigation.
POP’s web design and development skills:
- Responsive web design – one website remodelling itself to be optimal on all devices from desktop computers to smartphones
- Content Management System (CMS) integration and training so you can manage the content of your website yourself
- e-commerce design and development
- Online member areas and password protected repositories
- HTML5, CCS3 and jQuery
- SEO and SEM recommendations and implementation
POP also provides a range of complementary services such as copywriting, photography and animation to ensure there is no weak link in your new digital marketing centrepiece.
For more information about POP’s web design and development services email or call 01522 837241