Over the past fifteen-plus years, we have partnered with brands of all sizes to help them develop, evolve, or strengthen their brand identities.
Key brand identity elements
A brand’s identity comprises several essential elements, with the logo or logos at its core. It encompasses colour schemes, typefaces, graphic elements, textual components and imagery, slogans, tone of voice, animations, and even audio.
Depending on the brand and its market context, these elements can be emphasised individually within the overall design system to create a uniquely memorable impact.
Some renowned examples include:
- easyJet’s use of orange
- Intel’s signature sound at the end of its adverts
- London 2012 Olympic Games customisable logo
- Interflora’s “Say it with flowers” slogan
Our approach to brand identity is platform-independent; while digital applications are increasingly vital, maintaining a consistent look and feel both online and offline remains critical.
Elements can be emphasised individually within the overall design system to create a uniquely memorable impact
We deliver the complete look and feel of your brand, along with the tools and guidelines necessary for all partners and stakeholders to create outstanding brand communications.
Brands typically engage us at various junctures, including:
- Mergers or acquisitions
- Shifts in business direction
- Brand refresh or complete rebranding
- Product or service launches
- Key promotional activities
Our process begins by gaining a deep understanding of your brand, its competitive landscape, and your internal vision and goals.
We then proceed through a creative identity design process, working closely with you to deliver a comprehensive design system, assets, and brand identity guidelines.
Our clients, ranging from startups to regional brands and household names, all share the passion and ambition to develop their brands as we do: the right ideas, delivered in a better way.
Brand Development
At POP, we collaborate with companies at various stages of brand development, serving clients ranging from startups to well-established brands seeking rebranding, realignment, or repositioning. We focus on providing clarity, both internally and externally.
Whether a client is local, regional or international, our clients are as passionate and ambitious about developing their brands as we are. In return, we form a close partnership to understand them thoroughly and make strategic recommendations based on their individual needs.
Our brand identity design services encompass:
- Rebranding and repositioning
- Brand strategy
- Brand architecture
- Group branding and group brand architecture
- Brand identity and identity guidelines
- Proposition
We relish helping to solve the challenges brands encounter as they grow and develop. When you choose to work with POP, you can expect:
- An inclusive and collaborative approach to place brand development at the core of your organisation and its ongoing business strategy
- Objective and honest input
- Recommendations based on insights and a deep understanding of your company and objectives
- A commitment to building long-term partnerships with our clients
- A commercially focused approach
- Timely and professional delivery
If you are searching for a partner to propel your brand to the next stage of its development, drop us a line and let’s make your brand work harder for you.
