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Waldeck rolls out new brand

Posted by Nick Whyatt on


Engineering firm Waldeck has successfully rolled out its new brand to a packed Earls Court at Ecobuild 2010.

The sustainable design show provided the perfect vehicle for Waldeck to launch its new look and gather new contacts and opportunities, assisted by its impressive array of collateral. POP won the contract to rebrand Waldeck, then named Waldeck Associates, at the end of 2009. The firm felt that their meteoric success over last few years meant they had outgrown their old branding and need a fresh, dynamic make-over.

POP took in every aspect of Waldeck’s brand from suggesting the new simplified name, developing the full brand scheme and style guidelines to accompany it and launching their bespoke CMS site – Once the new brand was in place, POP supplied collateral that stretched from stationery for all offices to exhibition stands and from 19 different kinds of brochure to office signage.

All-in-all quite an undertaking for all concerned, but one which is already reaping Waldeck considerable dividends. To find out how branding your company effectively can give you the edge over your competition call 01522 837 241 or 837 240.

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