Brand consultancy POP has been chosen to work with Interflora to launch its new partnership with top New York designer Vera Wang.
POP will be delivering the project from recruitment to its launch in October and beyond. Nick Whyatt, Account Director for POP says this about their role: “Vera Wang is a renowned global brand and guardianship of this, together with Interflora’s is of paramount importance.”
The consultancy will provide practical ongoing support to help develop the brand in the UK gifting market. POP has already brought flair to the project, designing an invitation recruitment campaign to send to florists who will feature the collection in their store. The invitations communicate the feeling of exclusivity and have been very well received.
Vera Wang has spent a lifetime at the forefront of fashion and, at 23, became the youngest ever editor of Vogue. The Vera Wang brand is at the highest end of the luxury market; partnership with Interflora is a … read more