Long-established engineering consultancy Waldeck gained significant ground in the 2008 recession. This was achieved by diversification into more sustainable areas of engineering and a very pro-active approach to business development.
The consultancy had constructed an ambitious 5-year plan for growth that would see it spread across the UK and almost double in size. To be able to communicate this vision internally and externally a significant rebranding project was required – Waldeck’s brand was effectively the same as when it was a start-up 12 years previously.
After a period of competitor analysis and consultation to establish Waldeck’s position in the market, POP developed an entirely new brand around the findings. The core brand concept was ‘Creative Engineering’.
The creative approach Waldeck brings to its work makes it a powerful ally to contractors, architects and project managers. They often devise alternative bids and schemes that bring projects in under budget and finished to a higher specification. This can make stalled projects feasible and can be the difference between a project moving forward or not.
We went on to support the brand for several years after its launch, producing two corporate websites, exhibition stands, marketing collateral, internal documents and bid templates and countless other branded items. Subsequent to the process, Waldeck enjoyed a record-breaking year of growth beginning with the acquisition of Elliott & Brown, the longest-established civil and structural engineering consultancy in Nottingham.
What we did:
- Brand concept, positioning, strapline and key messages
- Brand identity
- Brand guidelines
- Copywriting
- WordPress website development
- Design and production of marketing collateral
- Photography
- Print buying
