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Rogue Denim

The brief: Create an identity for a new retail outlet selling just the latest jeans and footwear for the 15-25yrs market including store-front and POS


Rogue Denim is a new retail outlet that sells just the latest brands of jeans and footwear aimed at the fashion conscious age group of 15-25yrs.

POP created an identity that will be carried throughout the shop including the store-front, POS and bags. The identity is echoed in the rugged look of the store with white-washed wooden fittings and exposed brickwork.

What we did:

  • Identity design
  • POS design

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