Orvec International and its medical product sub-brand, Orvecare, had tired, generic-looking, ill-defined brands. This situation became increasingly problematic as the sector they primarily operated in, in-flight comfort items for first and business classes, became more design-orientated and competitive.
The company operated from manufacturing bases in the UK and China and had additional offices in the US and Middle East. Its clients included Virgin Atlantic, British Airways, and KLM.
POP worked with the board of directors and management team to consult with staff at all levels internally and with customers to define Orvec’s values and value proposition before carrying out a comprehensive rebrand.
We also collaborated with fabric designer Kate Lewis, who led the internal creative work on Orvec’s clothing product lines.
The rebranding exercise encompassed Orvec, Orvecare and a design system for including product branding. We then delivered guidelines, collateral, websites and exhibition design during the rollout.
POP continued to work with Orvec during the global COVID-19 pandemic, where the company diverted manufacturing resources away from the airlines, which were either grounded or running at far lower capacity, towards producing PPE via the Orvecare brand.
What we did:
- Research and competitor analysis
- Brand consultancy
- Identity design
- Identity guidelines
- Design for print
- Website design
- Expression Engine website development
- Exhibition and display graphics design
- Zero-carbon website hosting
- Copywriting
Clothing and fabric designs by Kate Lewis Studio | photography Joshua Mowll
Interweave acquired Orvec in late 2021.
