POP wins Armstrong Account

POP has been successful in winning the Armstrong Ceiling Solutions pan-European digital marketing account.

The EMEA and Pacific Rim business has recently been acquired by Knauf in $330m sale, as Armstrong World Industries pursues an Americas-only strategy.

POP will be working alongside Armstrong to deliver digital marketing reporting tools as well as the creation and ongoing management of the company’s organic and paid digital marketing strategy and activity.

Armstrong has a 150-year history that has seen it grow into Europe’s leading manufacturer of mineral fibre ceiling systems; designing and making products specified in all environments from schools and workplaces to hotels and hospitals.