POP was part of a successful joint tender alongside Shooting Star to create a visual identity for the initiative (it already had a logo) and to create guidelines for its application across various print and digital platforms.
We created a graphic device to accompany the logo that has six concentric rings to symbolise the six partners and echoes the logo’s shape. This can be used on its own and lends itself to print finishing touches such as spot varnishing and foiling. The device can also be woven into images to create a more interesting layered composition and help pull the foreground out more.
We also created an expanded colour palette, typographic styles and administration templates for use by the university partners.
Midlands Credit Compass
We are continuing to work with MEU to develop an identity for a new scheme allowing students to recommence studies at any one of the partner universities should they have not completed their degree initially. The new scheme is called Midlands Credit Compass.
