Articles
Expand without demand
Most brands have, at some point, tried to diversify or extend their product range. This usually occurs when a brand [...]
Posted on May 2nd, 2012
Instinct over intellect
Largely people do not make completely rational decisions when purchasing. A great many purchases are made on impulse rather than [...]
Posted on April 12th, 2012
Face the music (but don’t dance)
Much of the commentary about brands and branding, particularly online, is trending material about the hits, misses and maybes of [...]
Posted on February 23rd, 2012
Thinking on my feet
People routinely identify each other through observation of the face, not only because it is the most distinguishable part of [...]
Posted on February 21st, 2012
Pure Creativity
There are many words in the English language that have ambiguous definitions and ‘creative’ is most certainly one of them.
Posted on January 20th, 2012
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