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POP’s first branding clinic at the University of Cambridge

Posted by Nick Whyatt on

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POP has recently carried out its first branding clinic at the University of Cambridge’s prestigious Judge Business School. The clinics are held for students on the Postgraduate Diploma in Entrepreneurship, as they are all required to develop a business venture alongside their studies.

Topics discussed included brand development and managing the agency relationship

The topics POP was on hand to discuss included brand development and branding, managing the agency relationship as you start to look towards marketing, negotiation with suppliers and clients and even IP ownership – particularly with to digital marketing and associated assets.

The students come from hugely diverse backgrounds and this is reflected in the business ideas they have devised. It was made more interesting by the fact that they are all at different stages of development.

We hope to return soon to see more of tomorrow’s brands beginning their journey towards fruition.

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