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Interflora

The brief: Various creative and marketing support briefs including redesigning retail member magazine and UK-wide POS material

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Interflora UK POS

Background

Interflora is one of the UK’s most recognised B2C brands and is synonymous with hand-delivered fresh flowers. In the mid-00s Interflora moved from being a member-run organisation to a corporate organisation headed by a board of directors and President Rhys Hughs.

POP was placed on Interflora’s agency roster shortly after it rebranded and was involved in implementing a new identity across a broad range of internal and consumer marketing pieces.

Relationship management

POP is very quick to understand the complexities of our briefs and exceeded our expectations. We are always delighted with the results

POP’s work with Interflora focused largely on the specialised area of retail communications. One of our first briefs was to redesign the central retail magazine ‘Mercury’, bringing it into line with the new branding.

As Interflora moved its retail estate to a brand-licensing scheme, POP created the campaign materials surrounding the move, including the key messaging and the design, copywriting and production of the introductory book.

Services provided by POP include:

  • Brand development and positioning
  • Brand licensee communications
  • Product launch strategy and delivery
  • Copywriting
  • Photography
  • Design and production of marketing collateral
  • POS

More recently, POP began a project to launch a new designer product range in association with New York designer Vera Wang.

What we did:

  • Brand development
  • Brand licensee communications
  • Product launch strategy and delivery
  • Copywriting
  • Photography
  • Design and production of marketing collateral
  • POS design

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